We live in a high-tech world. Love it or hate it, it’s the way of the world and the church has a responsibility to meet people where they are, even if that place is the world wide web. The problem is, so many congregations have failed to keep up with the times and while most congregations have a church website, some of them look like they are still awaiting Y2k. While there are certainly a number of things that your church website needs, here are some simple must-haves.
- Mobile Friendly Web Design– This is also known as a responsive website which is fancy talk for “it looks as good on your phone as it does on your computer”. A HUGE population of people now are using their smart devices to access content (think 80%) which means if your site isn’t mobile ready, you are not reaching a major group of people who I assure you will not stay on your website.
- Clear Contact Information/Directions– This is probably one of two reasons people are coming to your site. They either want to contact you via email/phone or they want to know how to get to your building. Providing clear directions is extremely important and that often includes more than just listing an address. If you know that your location is somewhat difficult to find, then provide additional details that will help visitors find you easily.
- Worship/Bible Study Times- This is probably the second biggest reason people will visit your website. Make this clear and easy to find and understand.
- A link to Your Social Media Profiles- At a minimum, your congregation should have a Facebook page; if it doesn’t, do it now! Seriously, we’ll wait right here while you go and do it. It’s free and it opens up a whole new level of communication to your congregation and potential visitors. Your website should have a clear link to those social media profiles, where you regularly post.
If your congregation needs some help with a new website or a website makeover, get in touch with our design company, Parker and Marie Design Co. Not only will you get a great looking website, but you’ll be helping support Stuff Preachers Use, as well.